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Raised in a family of makers and DIY enthusiasts, I learned early on that the most meaningful things in life are built by hand, patiently, thoughtfully, and with heart. That instinct to create has shaped everything I do.

I’m a London-based photographer, but my journey into photography hasn’t been a straight line. It’s been layered, woven through design studios, corporate boardrooms, startup ventures, and late nights spent chasing the perfect light.

In 2009, I graduated from the University of the Arts London with a BA in Design for Advertising. Design taught me how to see, how to understand composition, balance, colour, and narrative. It gave me an appreciation for detail and intention. My early career as a Print Designer, and later a seven-year chapter at Telefónica O2, deepened that perspective. I spent five years shaping brand campaigns and internal communications before stepping into the world of Product Management, working on new propositions in the Internet of Things space. It was fast-paced, strategic, and constantly evolving, and it sharpened my ability to listen, adapt, and think both creatively and commercially.

But photography was never just a side note.